Why is TOURISM AND RECREATION in AHE the best choice?
After studying in TOURISM and RECREATION, you will find a job in:
Specialties:
Forms of education:
MARKETING AND ORGANIZATION OF TOURIST SERVICES
Students will acquire knowledge and skills in the field of tourist services management, familiarize themselves with the broadly understood design and implementation of tourist services from diagnosis and analysis of market demand, customer needs and preferences, to planning and implementation of tourist services. They will gain practical skills in the field of public relations, shaping positive customer relations, sales and marketing meanders, the specifics of servicing the hotel, catering and agrotourism industries, as well as the ability to organize events and tourism and recreation projects.
They will be able to respond to the needs of the dynamically changing tourism industry by creating specialized tourism service entities as well as managing the tourist product. They learn about changing trends in tourism and customer service. An important element of the study education program is also learning the principles of sales and marketing of tourist services.
The study offer is dedicated to all who want to deal with the broadly understood tourist service - designed from the level of diagnosing client needs and preferences, through effective promotion, to the implementation of a tourist service.
During the course of teaching, students will also acquire knowledge in the field of public relations, shaping positive customer relations, sales and marketing meanders, the specifics of servicing the hospitality, catering and agro-tourism industries, as well as the ability to organize events and tourism and recreation projects. Foreign language communication skills will also allow you to work in an intercultural environment.
Selected courses under the specialty:
Projects under the specialty:
HoReCa INDUSTRY MANAGEMENT (HOTELS, RESTAURANTS, CATERING)
During the studies, students will gain knowledge about the basics of tourism - tourist facility management techniques, creation and provision of hotel services, customer service and taking care of a good image of a hotel facility and hotel product and organization of work in the catering industry.
Students will have the opportunity to learn about the work of the hotel, from the background, through customer service, to facility management and hotel service. An important element of education is a chance to acquire practical skills in economics, accounting, organization and management as well as marketing in hotel and catering facilities.
They learn about the operation of the restaurant, its facilities, tasks of supply and operation of the service, but also the tasks and role of the premises manager, room manager or chef. They learn the principles of nutrition, regional and international cuisines, as well as extremely important sanitary and health and safety regulations.
Selected courses under the specialty:
Projects under the specialty:
